Too Important a Job…

Cool River Social MediaSocial media is too important a job for just anyone to do.

The famous last words of every unsuccessful Marketing Manager’s social media plans are ” Oh! That’s fine, we don’t need an agency, and my secretary and marketing interns practically spend the whole day on Facebook”. It has to be clearly stated that personal use of social media does not make you an expert in executing brand dialogue within the social media space. Clients often question why they should appoint an agency to manage their social media. As with any marketing plan, the implementation of this strategy requires more than just an understanding of how to use these mediums. The common misconception is that social media is Facebook and Twitter alone. social media platforms are evolving and appearing all the time. Appointing an agency that has their finger firmly on the social pulse ensures not only that you are not left behind but also that you are in contact with the social community that is best suited for your brand.

social media has grown beyond being only a phase, an afterthought or a fun extra. It can be a very powerful tool for your brand but you really need to know how to use it. Without a thought through social media strategy, on how the brand will: listen to a defined audience, engage with them using defined rules of engagement, Reach and attract new users and measure of the social media success, brands should not join social media platforms. The brand needs to create content that speaks to and engages with your consumers, constant monitoring and replying to comments on your brand and a good social media team to look after the whole thing, your brand will either be lost in the social media stratosphere, or worse, will get a bad name. If your brand isn’t ready for social media, just don’t go there until it is.

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